Facing the issue of dead stock, which troubles the apparel industry.
COMITAS Co., Ltd. is the group company that develops the fashion brand “junhashimoto,” and this company was searching for a method to deal with the way inventory piles up, which is an issue for the entire apparel industry. Inventory is purchased six months before actual sales at manufacturer exhibitions and special meetings for ordering, but it is difficult to predict which of the many products will sell and how many will be needed, and if the inventory is not sold, it becomes dead inventory. It is not possible to get rid of all of the inventory through sales only, and managing and dealing with the surplus costs money. Thus, a system was created due to the realization that the apparel industry will not improve until this problem is solved, and that system is the EC site “DREAM ORDER,” which sells products using crowd funding.